How Influencer Marketing Campaigns Differ in Canada
As a leading influencer talent agency in Canada, we understand that influencer marketing is not a one-size-fits-all approach. Each market has its unique set of challenges, and Cana
“Diversifying” Your Influencer Campaign
So, you want to make your next Influencer Marketing Campaign inclusive? Here are our top considerations before you book our talent who identify as Black, Brown, Indigenous, Asian,
Platform Media’s UGC Creator Program
UGC, which stands for ‘User-Generated Content’ has gained momentum and popularity among marketers when it comes to planning social media brand campaigns. But exactly what is UG
What’s Trending on TikTok in 2023
It’s not a groundbreaking statement to say just how unpredictable the social media landscape is. With updated algorithms, new trending songs, and an audience’s interest level t
3 Reasons Why Your Campaign Didn’t Generate Any Revenue
Influencer marketing isn’t simply having an influencer post about a product. There is a strategy to driving sales, and not just any post will convert followers into customers. At
Why We Created Platform – An Influencer Agency
Before we launched Platform in 2016, I was a digital magazine editor. During my years in that role, I worked with our advertising partners to create exciting pieces of branded cont
