UGC, which stands for ‘User-Generated Content’ has gained momentum and popularity among marketers when it comes to planning social media brand campaigns. But exactly what is UGC and why is it important to incorporate it into your marketing strategy? UGC is brand-specific content, produced by social media users in various formats including images and videos […]

It’s not a groundbreaking statement to say just how unpredictable the social media landscape is. With updated algorithms, new trending songs, and an audience’s interest level that is always shifting, it’s hard to guess what kind of content will outperform others. TikTok released its annual “What’s Next 2023 Trend Report” which speaks to what the […]