How Influencer Marketing Campaigns Differ in Canada
As a leading influencer talent agency in Canada, we understand that influencer marketing is not a one-size-fits-all approach. Each market has its unique set of challenges, and Canada is no exception. In this article, we will explore the differences between influencer marketing in Canada and other markets and explain how marketers can adapt their strategies […]
“Diversifying” Your Influencer Campaign
So, you want to make your next Influencer Marketing Campaign inclusive? Here are our top considerations before you book our talent who identify as Black, Brown, Indigenous, Asian, LGTBQ+, and/or with bodies of various sizes and abilities. It’s the start of a new year; your brand or agency is probably firming up plans for the […]
Platform Media’s UGC Creator Program
UGC, which stands for ‘User-Generated Content’ has gained momentum and popularity among marketers when it comes to planning social media brand campaigns. But exactly what is UGC and why is it important to incorporate it into your marketing strategy? UGC is brand-specific content, produced by social media users in various formats including images and videos […]
What’s Trending on TikTok in 2023
It’s not a groundbreaking statement to say just how unpredictable the social media landscape is. With updated algorithms, new trending songs, and an audience’s interest level that is always shifting, it’s hard to guess what kind of content will outperform others. TikTok released its annual “What’s Next 2023 Trend Report” which speaks to what the […]
3 Reasons Why Your Campaign Didn’t Generate Any Revenue
Influencer marketing isn’t simply having an influencer post about a product. There is a strategy to driving sales, and not just any post will convert followers into customers. At Platform, our influencers publish 200 to 300 branded posts a month, with those insights, we’ve noticed there are a few common mistakes that separate campaigns with […]
Why We Created Platform – An Influencer Agency
Before we launched Platform in 2016, I was a digital magazine editor. During my years in that role, I worked with our advertising partners to create exciting pieces of branded content. It was what paid my salary and without it, our online hub would cease to exist. Banner ads simply were not enough to keep […]
