What’s Trending on TikTok in 2023
It’s not a groundbreaking statement to say just how unpredictable the social media landscape is. With updated algorithms, new trending songs, and an audience’s interest level that is always shifting, it’s hard to guess what kind of content will outperform
Considerations When ‘Diversifying’ Your Influencer Marketing Campaign
So, you want to make your next Influencer Marketing Campaign inclusive? Here are our top considerations before you book our talent who identify as Black, Brown, Indigenous, Asian, LGTBQ+, and/or with bodies of various sizes and abilities. It's the start of
3 Reasons Why Your Influencer Campaign Didn’t Generate Revenue
Influencer marketing isn’t simply having an influencer post about a product. There is a strategy to driving sales, and not just any post will convert followers into customers. At Platform, our influencers publish 200 to 300 branded posts a month,
Why We Created Platform: An Influencer Agency
Author: Sara Koonar / President Before we launched Platform in 2016, I was a digital magazine editor. During my years in that role, I worked with our advertising partners to create exciting pieces of branded content. It was what paid my