Unlocking Maximum ROI with Influencer Marketing: A Guide for Brands
Influencer marketing has taken center stage in the digital advertising landscape. With consumers becoming more discerning and less responsive to traditional ads, leveraging the power of authentic voices is crucial for brands. However, simply partnering with influencers isn’t enough. To truly maximize your return on investment (ROI), a strategic and well-executed influencer marketing plan is […]
Beyond Rainbow Washing: Brands Working with 2SLGBTQ+ Creators
Pride Month offers a vibrant reminder of the importance of 2SLGBTQ+ visibility and inclusion. However, as brands and agencies, it’s our responsibility to move beyond performative gestures and embrace genuine, year-round support of 2SLGBTQ+ creators. Our recent panel, “Beyond Rainbow Washing,” delved into the how, highlighting essential strategies for meaningful and effective collaborations. Key Takeaways […]
The Spectrum of Influence: Nano to Macro Influencers and Their Unique Value
In the ever-evolving world of influencer marketing, understanding the different types of influencers is crucial. From Nano to Macro, each category offers unique benefits and different returns on your investment. Let’s dive into the world of influencers and discover how each type can be a game-changer for marketers. 1. Nano-Influencers: The Authentic Advocates Followers: Typically […]
Why Marketers Should Look Beyond Instagram for Their Influencer Marketing Campaigns
Instagram has long been the darling of influencer marketing, and for good reason. Its visual-centric platform, combined with a user base of over a billion, makes it a prime spot for brands to showcase their products. However, as the digital landscape evolves, marketers need to diversify their strategies. Platforms like TikTok, YouTube, Pinterest, and Snapchat […]
FAQ: What does Platform look for in a creator?
At Platform, we are constantly seeking talented individuals who can effectively engage audiences and create meaningful connections. In this blog post, we’ll dive into what Platform values when recruiting creators, focusing on three key qualities that set our influencers apart. 1. An Engaged Audience: At Platform, we believe that true influence extends beyond follower counts. […]
Successful Influencer Marketing Campaigns: Why It’s Important to Consult with Creators in the Planning Stages
To maximize the potential of influencer marketing campaigns, it is essential for brands and marketers to recognize the value of incorporating creators into the planning process. By involving influencers and allowing them to provide insights and consultation, marketers can tap into their expertise, understand their audience, and create campaigns that resonate on a deeper level. […]
