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HomeINFLUENCER MARKETING TRENDS
in INFLUENCER MARKETING TRENDS August 27, 2023

The Spectrum of Influence: Nano to Macro Influencers and Their Unique Value

In the ever-evolving world of influencer marketing, understanding the different types of influencers is crucial. From Nano to Macro, each category offers unique benefits and differ

Creator MarketingInfluencer MarketingMarketing TipsSocial Media Marketing
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in INFLUENCER MARKETING TRENDS August 26, 2023

Why Marketers Should Look Beyond Instagram for Their Influencer Marketing Campaigns

Instagram has long been the darling of influencer marketing, and for good reason. Its visual-centric platform, combined with a user base of over a billion, makes it a prime spot fo

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in INFLUENCER MARKETING TRENDS July 7, 2023

Successful Influencer Marketing Campaigns: Why It’s Important to Consult with Creators in the Planning Stages

To maximize the potential of influencer marketing campaigns, it is essential for brands and marketers to recognize the value of incorporating creators into the planning process. By

Creator MarketingInfluencer MarketingMarketing TipsSocial Media Marketing
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in INFLUENCER MARKETING TRENDS April 26, 2023

How Influencer Marketing Campaigns Differ in Canada

As a leading influencer talent agency in Canada, we understand that influencer marketing is not a one-size-fits-all approach. Each market has its unique set of challenges, and Cana

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in INFLUENCER MARKETING TRENDS April 3, 2023

“Diversifying” Your Influencer Campaign

So, you want to make your next Influencer Marketing Campaign inclusive? Here are our top considerations before you book our talent who identify as Black, Brown, Indigenous, Asian,

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in INFLUENCER MARKETING TRENDS March 24, 2023

Platform Media’s UGC Creator Program

UGC, which stands for ‘User-Generated Content’ has gained momentum and popularity among marketers when it comes to planning social media brand campaigns. But exactly what is UG

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in INFLUENCER MARKETING TRENDS March 10, 2023

What’s Trending on TikTok in 2023

It’s not a groundbreaking statement to say just how unpredictable the social media landscape is. With updated algorithms, new trending songs, and an audience’s interest level t

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in INFLUENCER MARKETING TRENDS February 23, 2022

3 Reasons Why Your Campaign Didn’t Generate Any Revenue

Influencer marketing isn’t simply having an influencer post about a product. There is a strategy to driving sales, and not just any post will convert followers into customers. At

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