The Spectrum of Influence: Nano to Macro Influencers and Their Unique Value
In the ever-evolving world of influencer marketing, understanding the different types of influencers is crucial. From Nano to Macro, each category offers unique benefits and differ
Why Marketers Should Look Beyond Instagram for Their Influencer Marketing Campaigns
Instagram has long been the darling of influencer marketing, and for good reason. Its visual-centric platform, combined with a user base of over a billion, makes it a prime spot fo
Successful Influencer Marketing Campaigns: Why It’s Important to Consult with Creators in the Planning Stages
To maximize the potential of influencer marketing campaigns, it is essential for brands and marketers to recognize the value of incorporating creators into the planning process. By
How Influencer Marketing Campaigns Differ in Canada
As a leading influencer talent agency in Canada, we understand that influencer marketing is not a one-size-fits-all approach. Each market has its unique set of challenges, and Cana
“Diversifying” Your Influencer Campaign
So, you want to make your next Influencer Marketing Campaign inclusive? Here are our top considerations before you book our talent who identify as Black, Brown, Indigenous, Asian,
Platform Media’s UGC Creator Program
UGC, which stands for ‘User-Generated Content’ has gained momentum and popularity among marketers when it comes to planning social media brand campaigns. But exactly what is UG
What’s Trending on TikTok in 2023
It’s not a groundbreaking statement to say just how unpredictable the social media landscape is. With updated algorithms, new trending songs, and an audience’s interest level t
3 Reasons Why Your Campaign Didn’t Generate Any Revenue
Influencer marketing isn’t simply having an influencer post about a product. There is a strategy to driving sales, and not just any post will convert followers into customers. At
