Toronto, ON


Safinaaz Rawji is an engineer and mom of twins based in Toronto. With her signature Parisian style and love for all things fashion, beauty, and travel, she has captured a loyal following in helping women feel confident and empowered. She guides her audience by sharing snippets of her routine to what podcasts she listens to, books she reads, her decision-making process for travel while running around to take her twins for their after-school activities, and still make time to share daily deals for her audience to jump on. She is your cool friend next door who lives life unapologetically to help everyone live their best life.