3 Reasons Why Your Influencer Campaign Didn’t Generate Revenue
Influencer marketing isn’t simply having an influencer post about a product. There is a strategy to driving sales, and not just any post will convert followers into customers. At Platform, our influencers publish 200 to 300 branded posts a month,
Why We Created Platform: An Influencer Agency
Author: Sara Koonar / President Before we launched Platform in 2016, I was a digital magazine editor. During my years in that role, I worked with our advertising partners to create exciting pieces of branded content. It was what paid my